Keeping an eye on the campaign: monitoring media coverage of the 16 days of activism: no violence against women and children campaign

Promoting positive coverage of gender-based violence in South African media

By: Harris G & Bird W
Published by: Media Monitoring Project (MMP), South Africa , 2005
Via: Eldis

This report is an analysis of media coverage of the 2004 "16 days of Activism: No Violence Against Women" campaign in South Africa. The study also compares media coverage of gender-based violence and woman and child abuse over the last seven years. The authors also present MMP’s strategies for the campaign including their process for selecting companies as partners. At the end of the report, the authors attach a brief guide to the "16 Days" campaign